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Schultz Plans Run for the White House

Howard Schultz, the former CEO of Starbucks, is creating early fireworks in the 2020 presidential race.  The 65 year old Schultz lit everybody's fuse this weekend when he quietly told 60 Minutes TV program that he was considering a run for the presidency. The move - which most voters were oblivious to - was already rumored among political insiders and candidates of both parties began verbally pooping on Schultz immediately suggesting he's not smart enough (Trump Tweet) or suggesting that all Democrat leaning unions, interest groups, etc would use their email accounts to start a Starbucks boycott to hurt Schultz who still owns stock in the company (Former New York mayor Michael Bloomberg and others). Some are even suggesting that states with Democrat majorities in the state legislatures and governor's offices use the ballot access laws to try to prevent Schultz from getting on the ballot in a few big states. (electoralvote.com)

Why Democrats fear Schultz: Democrats fear that Schultz will run as an independent, skip the party nomination wars, and get enough votes away from the Democratic candidate to help Trump win the electoral college votes in just enough states for victory.  Third party candidates often pull more voters away from one party than the other, and Schultz is a moderate Democrat with traditional centrist values.  Trump voters won't vote for him, but a sizable number of Democrats might.

Why Trump fears Schultz:  Maybe he does fear Schultz a little bit. Schultz has big company chief executive experience with a popular brand.  He could look like a sane and centrist choice somewhere between the left of the Democratic party favorites and the hard right of the current Republican administration. He might give Trump a run for his money. But maybe Trump really isn't worried about him. Trump knows his own supporters are mostly hard-core.  And he knows they won't abandon him for any Democrat - moderate or not.  So he can play with Schultz all he wants and know that Schultz hurts the Democrats far worse.

Either way, Schultz is creating exactly what he needs - reactions that get him in the news.